Lyme disease

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Lyme Disease

Lyme disease is a tick-borne systemic infection cause by a spiral organism, Borrelia burgdorferi, characterized by neurologic, joint, and cardiac manifestations. Lyme disease is carried by a tiny tick. It begins with a bite and a rash that can be so slight, you may not even notice. However the consequences can be serious, sometimes even fatal. Lyme disease can create symptoms that mimic a wide variety of other diseases, ranging from juvenile arthritis to multiple sclerosis to Alzheimer's disease.

The birth of Lyme disease started in Lyme, Connecticut. The disease was found in the 160's. Polly Murray moved to Lyme, Connecticut in 15 with her four children. Within a few years of living in Lyme she began having periodic flu-like illnesses, headaches, and odd rashes. When she first went to the doctor they thought she had rheumatic fever and the doctors gave her penicillin. This helped for a little while but the symptoms returned in the spring and summer. In the early 170's Murray asked her doctor if this illness could be a delayed reaction to a tick bite, because she knew she had been bitten by ticks over the years. The doctor said no because she had no symptoms of Rocky Mountain spotted fever and in those days that was the only disease people thought was caused by ticks. Soon kids all over her neighborhood were coming down with the same symptoms. Murray kept at it and told everyone about the problems she had and had no answers for them. Later research found that her problems came from a tick called a Ixodes dammini tick.

Symptoms of Lyme disease can be highly variable from one person to another and also can vary dramatically over time in one person. Although there is a classic pattern of illnesses in Lyme disease, it is not expressed in nearly half of all patients. This can make spotting the disease extraordinary difficult and living with it frustrating and painful. The disease progresses in three stages. In the first stage the symptom most commonly experienced by people with Lyme disease is a distinctive rash. This symptom is only experienced with about 60% of patients with Lyme disease. This rash is called EMC, which means a "red, chronic, migrating rash." It is most likely to appear a week after the tick bite but may occur from two to thirty days after such a bite. if not treated the rash will disappear on its own, usually within about three weeks. Along with the rash, or often in its absence, the patient often experiences a flu-like illness. About 60 to 80 percent of those who have the rash will experience such flu-like symptoms simultaneously. The symptoms may include headache, fever, chills, aching muscles, stiff neck, loss of appetite, sore throat, nausea, and vomiting. Months later the second stage will kick in which includes various neurologic, cardiac, and joint manifestations. The third stage which eventually occurs in some untreated patients, is characterized by chronic arthritis and various neurologic problems. Some patients do not experience any of these symptom. In these cases doctors wonder if the patients will ever experience any symptoms of Lyme disease.

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One of the greatest problems surrounding medical care for Lyme disease is the problem of diagnosis. Diagnostic tests are not likely to be done unless the physician has what is known as high index of suspicion of the disease, which means that he or she is ever on the lookout for it. Even when Lyme disease is suspected, currently available diagnostic tests often yield false negative results and are believed to identify correctly only about half of all confirmed cases, especially early in the disease. If not diagnosed and treated promptly, the disease may seem to disappear only to resurface months or years later. The diagnostic blood test currently available commercially for Lyme disease does not actually look for Borrelia burgdorferi but the spirochete that causes the disease. The two general blood test used an immunofluorescence test and an ELISA. Two other tests are used in research laboratories. One is the cell test and the other actually seeks the spirochete. Many physicians are pinning their hopes on a new test for Lyme disease now under development. It looks neither for the spirochete itself nor for the antibodies. Rather, it seeks out spirochete antigens in blood or urine and would therefore allow the disease to be diagnosed even before antibodies formed.

Depending on the individual patient, and one of several drugs antibiotics may be used, usually starting with oral drugs, pills, given for at least ten to fourteen days. When the patient has Lyme disease there are many medications available. In adults Tetracycline, 500 milligrams by mouth four times a day or Phenoxymethyl penicillin, 500 milligrams by mouth four times a day. In children age eight and older Tetracycline, 1.5 milligrams per kilogram of body weight, by mouth every six hours (up to two grams per day) or Phenoxymethyl penicillin, 1.5 milligrams per kilogram of body weight, by mouth every six hours (up to two grams per day). In children under eight years of age Erythromycin, 1.5 milligrams per kilogram of body weight, by mouth every six hours (up to two grams per day).

If you have Lyme disease once in your life you should never forget it. Whenever you have new symptoms in the future, even symptoms that seem totally unrelated, and you see a physician, be sure to give the doctor a complete medical history, including your bout with Lyme disease. Our experience with Lyme disease is too short of duration to know for sure what lies ahead. Once cured you may never have new symptoms, but then again, you may. Only the collective experience of patients and physicians working together with full knowledge will eventually yield all the answers.

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Great gatsby

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The Great Gatsby and Winter Dreams Meet Head On

"Winter Dreams" and The Great Gatsby have similar male and female character, and setting to illustrate the emphasis of the American Dream. Dexter Green and Jay Gatsby are very comparable in many levels. Not only do these men resemble each other, but Daisy Buchanan and Judy Jones share many personality traits. Besides the characters being similar, the setting and most importantly the weather have much symbolic meaning throughout both stories. Even though these two stories have exceedingly different plots, the comparisons are numerous.

Dexter Green (from "Winter Dreams") is a man who has a obsession with being rich and nothing seems to stand in his way. This statement very much compares with Gatsby's entire outlook on life. As though Gatsby thought being wealthy would make his 'dream come true', it was the antithesis. The obsession of money and being rich was actually the demise of their dreams and in Gatsby case, of himself. The obsession with money on both of these men was a direct result of the women. In Dexter's case, it is Judy Jones, and in Gatsby's case it is Daisy. These two men went after the women that they realistically couldn't conquer. Their lives revolved around money, and they would stop at nothing to get it. In Gatsby's case, he was a bootlegger. Dexter came across the money all at once and fairly from his successful dry cleaning business.

The word superficial is the best and most efficient way to describe Judy Jones and Daisy Buchanan. These women are only concerned with riches and beauty. These traits show the shallow persona both possess. Daisy leads Gatsby on throughout the whole novel. The second Gatsby died, she disappeared. Not only did she leave when he died, but before Gatsby was killed, he needed her the most. At this point, she was too concern with her unhappy marriage. Daisy and her husband Tom are meant for each other, both possessing the same trivial qualities. Judy Jones untimely lost in the end, marrying a man who treated her awful. Judy had a change with Dexter, a man who loved her for who she was. Judy, being indecisive and not concerned with the well being of others, cared less of Dexter's feelings and constantly just satisfied her own. For these two women, one thing that comes to mind is convenient in the end, their sins and bad deeds come back to haunt them. Also this shows that the lifestyles of the rich and famous are not always as glamorous and as elegant as they appear.

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These characters in these two stories share common backgrounds. They all have seemed to come from the Midwest and went to New York where "Winter Dreams" partly takes place and basically all of The Great Gatsby takes place. Winter also has much symbolism in these stories. In "Winter Dreams", winter symbolized death. "Winter shut down like the white lid of a box…haunted by ragged sparrows for the long season." Winter is the final step before spring comes, new things arise, and new problems are to be solved. Summer symbolizes the coming out of things that are hidden. "It was dreary, too, that on the tees where the gay colors fluttered in summer, there were now only the desolate sand-boxes knee-deep in crusted ice". The fall in The Great Gatsby much symbolized dying and demises of others. In the end, many people are dead including Jay Gatsby, Myrtle, and Mr. Wilson. The winter symbolizes the finalization of these circumstances, like the lid of a box. Seasons have symbolic meaning and shows hidden meanings in both stories.

It is amazing to see that two stories that are no where near alike in plot have so many similarities. Characters have almost the exact same outlook on life. Settings are practically the same. Weather has the same meaning in both stories. This proves that Fitzgerald writings are well thought out and planned. They have meanings and even hidden meanings. It is just hard to believe how these details of the story compare so agreeably to each other.

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How does the effect sho

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Portugal. It's my favourite place. It's special in a way. I've been there many times, and every time it creates a great new memory. The weather is perfect, and the heat mingles nicely above the Chlorine-filled water of the Swimming pools. All around the pool are Britons on holiday, lying under the sun, hoping to go back to England with a tan to brag about. The atmosphere is great. The beaches are gorgeous, while sitting on the beach watching the waves relaxing is just as good as anything else. There are kids running up and down the beach, footballs, beach balls, tennis balls and volleyballs fly past your head without you even knowing it. The summer breeze floats past your head like a butterfly in a meadow. During the day the swimming pool areas are packed with people, at night, everyone is out enjoying the amazing night life of the Marina. There are fancy fish restaurants, where you get to choose which fish you want to eat, and then of course they cook your selected fish. The meals are great. Always well served and with a friendly smile upon the faces of the waiters. It's a really special place.

The hotels are clean, the maids are nice and efficient, the shops are close, the swimming pool is close, the bars are nearby, and the Marina is not too far away for you to enjoy a night out. As the sun sets in the west, tourists gather along the beaches to witness the 0 minutes of

the sky going to sleep. When the light falls, and the moon shines bright on the sea, Tourists get ready for a night out at a fancy restaurant or a relaxation night at the bar. You can smell the aftershave the man from 15 doors down, you can smell the hairspray of the woman four doors down. You can see the kids outside the flats waiting for their parents to finish getting ready. Finally you ready to go out for a night at the bar. Your parents are uncontrollably giving you money for the pool table, obviously what they wouldn't do if they were sober. They'd let you have 15 ice creams if you wanted it. So you take advantage while they are vulnerable. The next day you are back at the pool, relaxing and catching the sun, restarting the cycle of your holiday…

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How the Finch family in To Kill a Mocking Bird related to Calpurnia

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Calpurnia

Calpurnia is the black maid to the Finch's in Harper Lee's novel "To Kill A Mockingbird." She is treated by the Finch's as if she were a Finch as they see her as a member of their family. She is a friendly person whom is helpful and caring to the entire Finch family. Calpurnia is seen by the reader as almost being a white person, even though her skin is black and she comes from a black family and background.

Calpurnia has spent "all her days working for the Finch's" and she does her work in a happy yet serious way. She is happy to care for and teach the Finch's as she feels they too care and teach her. It appears to the reader that Calpurnia almost lives a double life; a white family member whilst working and a black woman at her home. She is seen by the reader to be clever and well educated, a thing that most black people of that time were not. Calpurnia is also seen to be quite strict and firm with the children, even though she is in actual fact being loving and compassionate. Even though Calpurnia lives half her life as a white, she still attends black church and has a close bond with all the blacks in the community.

There are many reasons Harper Lee chose to put Calpurnia in the novel and position her in the way she did. Harper Lee wanted the reader to see how Calpurnia interacted with both whites and blacks in a similar manner. By having Calpurnia as the Finch's maid, Harper Lee effectively shows the reader that the Finch family are completely un-racist, unlike many of Maycomb's residents. Another reason why Harper Lee positioned Calpurnia as the Finch's maid was to show how children inherit their parent's views and beliefs. This is seen by the way Scout and Jem both treat Calpurnia as an equal, just like their father Atticus does.

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The reader sees Calpurnia care for the Finch children in two different ways; as their housekeeper and as a "member of the family." Calpurnia is hired by the Finch's to cook, clean and generally take care of the Finch's and the Finch household. The reader knows Calpurnia grew up on Finch landing so her loyalty to the Finch's is clearly understood by the reader.

The reader sees how Calpurnia loves the Finch's as if they were her own flesh and blood and is referred to by them as a "member of the family." She is treated as an equal by the Finch's. This is seen by the reader in the way Calpurnia address' the Finch's on a first name basis and the way they do the same with her. It is also seen by the strong loyalties and relationship Calpurnia has with the Finch's. Calpurnia also seen by the reader to act as Jem and Scout's mother. She looks out and watches over them. The reader can tell she feels like the mother of the Finch children in the way she talks about not wanting "anybody to say I don't look after my children."

The Finch family see and regard Calpurnia as a "member of the family." The reader knows that Calpurnia grew up with Atticus on Finch landing so it appears obvious why they share such a close bond. This bond is responsible for Calpurnia being treated as an equal member of the family. Calpurnia is treated exactly like a Finch family member by the Finch's and she is included in all family discussions and decisions. When Aunt Alexandra tries to dismiss Calpurnia, Atticus shows his loyalty to Calpurnia by saying "Anything fit to say at the table is fit to say in front of Calpurnia." This just shows that Atticus is siding with Calpurnia over his own flesh and blood as he feels Calpurnia is just as much his sister as Aunt Alexandra is.

Calpurnia is seen as both a "member of the Finch family" and the "mother of the household." She is considered by all Finch's to be a relative; a sister to Atticus and a mother to Scout and Jem. The children obey Calpurnia as they know and respect her decisions. The Finch children will also often consult Calpurnia on their ideas and questions as she listens carefully and offers useful suggestions to them. Calpurnia is cared about like she was truly part of the family as in the Finch's eyes, she is. In return, Calpurnia shows them the same love and respect that they she her.

The Finch family didn't instantly respond to Calpurnia in the way they were seen to in the novel. It took time for them to trust and respect Calpurnia. The reader knows the Finch family have know Calpurnia a long time as she "grew up on Finch landing" and has "spent all [her] days working for the Finch family." Over time, the reader presumes that a strong bond was made between the Finch's and Calpurnia, resulting in an everlasting relationship where she is seen as a "member of the family." The Finch family always try to look through Calpurnia's point of view before judging her. By doing this, the Finch family are able to look past Calpurnia's differences and see that she is like them; a human.

Calpurnia is an essential character in the novel "To Kill a Mockingbird." She is the perfect black character to have as she relates well to the Finch's and they relate well to her. She shares a bond with the Finch's which is deeper than race, skin colour, community views and, in some cases, flesh and blood. Calpurnia shows the reader that back then, not all white people were racist towards the blacks and not all blacks were as uneducated and as inhumane as people of that era thought.

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Critical Evaluation of Scientific Article

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Darren W. Dahl, Rajesh V. Manchanda, Jennifer J. Argo, Dec 001, ¡®Embarrassment in consumer purchase the roles of social presence and purchase familiarity¡¯, Journal of Consumer Research, v8 i p47(), viewed 5 August 00, available from the Griffith University.

According to Darren W. Dahl, Rajesh V. Manchanda, Jennifer J. Argo (001), embarrassment is a familiar and widely occurring emotion that affects many facets of our social behavior. Although it¡¯s often occur in purchasing and has been used as an item in scale batteries measuring emotion in marketing context, there has been little or no research that explore why embarrassment happens in consumer behavior. So in this research, authors tried to reveal the ¡®potential for embarrassment in consumer¡¯ (Darren W. Dahl, Rajesh V. Manchanda, Jennifer J. Argo 001).

To begin with, the article defined embarrassment during purchase as ¡®an aversive and awkward emotional state following events that increase the threat of unwanted evaluation from a real or imagined social audience¡¯ (Darren W. Dahl, Rajesh V. Manchanda, Jennifer J. Argo 001). And two elements, which could drive embarrassment, were identified. First, the concern for others¡¯ attitude (which refers the Social Presence) drives embarrassment. Second, a lack of experience with a situation leads to awkwardness and potentially creates feelings of embarrassment (Miller 16).

After that the article examined how social presence and purchase familiarity affect purchase embarrassment. And buy discussing in some psychology literature the authors expressed hypotheses.

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H1 A consumer will experience a higher of embarrassment during an embarrassing product purchase when a real or imagined social presence exists (The Role of Social Presence).

H A consumer who is familiar with the purchase of an embarrassing product will experience a lower level of embarrassment than a consumer who is not familiar with making such a purchase (The Importance of Familiarity).

However, because familiarity leads to the development of purchasing scripts, that is, heuristic rules that simplify purchase (Bozinoff 181; Sujan, Bettman, and Sujan 186), which enable customers to make decisions more easily (Park et al. 18) and reduce the influence of external aspects of the purchase environment (Alba and Hutchinson 187). The article predicts that the effort of social presence (real or imagined) on the likelihood that consumers experience embarrassment will be moderated by familiarity with the purchase. So two more hypotheses were expressed.

Ha A consumer who is unfamiliar with the purchase of an embarrassing product will experience a higher level of embarrassment when there is a real or imagined social presence (vs. when there is no social presence).

Hb A consumer who is familiar with the purchase of an embarrassing product will experience little difference in the amount of embarrassment that is felt when there is a real or imagined social presence (vs. when there is no social presence).

After a conceptual framework was developed, the article tried to seek the potential importance of real social presence and familiarity with the product purchase; and test the hypotheses that mentioned above by Study 1.

It chose condoms as the investigation and the confederate was a young adult male who was chose to counterbalance the gender of the female sales clerk. To fit the social presence condition, ¡®the confederate was present in the pharmacy next to the condom aisle display, whereas in the no-social-presence condition, the confederate was not present¡¯ (Darren W. Dahl, Rajesh V. Manchanda, Jennifer J. Argo 001). Further, the study was held during time periods when store traffic was minimal. undergraduate students (one-third were males) were chose as the subjects, and they were asked to select an envelope which actually identified the pharmacy as the store to visit and a three-pack of condoms as the product to be purchased.

After finish the purchase, subjects were asked to finish a questionnaire. The questionnaire asked them the level of embarrassment they experienced. Furthermore, in order to find the familiarity, subjects were asked whether they had ever bought condoms. In addition, as a check for the social presence factor, they then indicated their awareness of how many customers were present. And some other relative questions were asked.

From the study, the hypothesis 1 and were supported. And as predicted, hypotheses a and b were supported as well, by analysing the statistics result. Further, the article found that an awareness of social presence reinforce the feeling of embarrassment only when the consumer has little familiarity with the purchase. So second study was designed, which interesting in ¡®the relationship between purchase familiarity and social presence by considering the impact of an imagined social presence ¡¯ (Darren W. Dahl, Rajesh V. Manchanda, Jennifer J. Argo 001).

In Study , the article tried to support hypotheses 1, , a and b. Further, thoughts of a social audience are less likely to occur because familiarity results in greater automaticity with the purchase task and should reduce the cognitive activity at the selection and commitment stage (Alba and Hutchinson 187). So the article indicated its last hypothesis.

H4 A consumer who is familiar with the purchase of an embarrassing product is less likely to imagine a social presence than a consumer who is not familiar with the purchase.

¡®Condom purchase using a vending machine was selected as the context for this investigation¡¯. Two vending machines were set in male and female restrooms which on the low-traffic location. Two conditions were used to vary the openness of the restroom. One is to make sure no one enter the room when subjects purchase. In the open restroom condition, the rest room appeals normal, so that subjects are more likely to ¡®imagine the social presence¡¯.

141 undergraduate students (65males and 76 females) were chose as the subjects. As the first study, subjects were asked to choose, at random, an envelope, which enclosed the number of one of the vending machine and the number of product. After finished, they were asked to state thoughts and feelings when making the purchase. And the researchers payed attention on whether an imagination of a social audience was identified. Further, the data of subjects¡¯ purchase familiarity was collected as well.

The study found that an imagined social presence was an important catalyst of embarrassment, so hypothesis 1 was supported. Furthermore, familiarity was also an essential factor that drives embarrassment. The higher familiarity people get, the lower embarrassment they fell. Obviously, hypothesis was supported.

However, the result of this study didn¡¯t support the hypotheses Ha and Hb because, as the author said, ¡®those who are familiar with the purchasing act and do imagine a social presence report similar levels of embarrassment to those who imagine a social presence and are unfamiliar with the purchasing act. It was only shown to reduce the likelihood of imagining an audience in the first place (Darren W. Dahl, Rajesh V. Manchanda, Jennifer J. Argo 001). Anyway, this study has proved hypotheses 1 and . In addition, as the author said, it made a new progress by showing that embarrassment can be experienced in situations where a social presence is physically absent.

From two studies above, the author found that social presence and purchase familiarity are two significant elements creating embarrassment to consumer. Further, from first study, the result indicated that the familiarity reduce the influence of real social presence. However, from the second study, the author found that familiarity with purchase couldn¡¯t reduce the influence of imagined social presence. Finally, the author mentioned that gender would not influence the level of embarrassment from both studies at the end of this article.

I agree with most points stated in this article. However, I would argue that there are some limitations of this article.

Firstly, the range of subjects was limited; student is only part of the general public, the result got from research may not represent all people in society. Customer often purchase in supermarket or shopping centre, and these places normally have more people than in student centre, so the level of embarrassment is different.

Furthermore, the range of social audience involved in Study 1 was too narrow; it was insufficient to reveal the relationship between real social presence and embarrassment. In addition, when subjects bought condoms, they knew that it is a research, so the feeling of embarrassment might be reduced.

Another point I want to mention is that, due to the fact that the test was developed in American context, it might not applicable across the cultures. This is especially true in terms of Asian culture. Culture is the man-made part of the environment (Herskovits, 15). People in different culture have different personality, which refers to different characteristic pattern or enduring tendency of the thoughts, feelings, and behaviour. So some people might not care about what others thinking about them at all.

Finally, at the end of this article, it argued that gender would not influence the level of feeling embarrassment. I don¡¯t agree with this point. Here is an example that could support my opinion. In China males would feel embarrassment if they bought sanitary for their wives or girlfriends. However when women bought sanitary, they don¡¯t feel embarrassment at all. Because Chinese man thought that sanitary is for female use only. In contrast, this situation might not exit in US or Australia. Actually, it is also a good example for the culture difference, which I have mentioned above.

In conclusion, this article revealed some significant knowledge of embarrassment, which is very useful in studying consumer behaviour. The questions raised by the findings from this article indicate a need for future researches. Firstly, the expectation of relationship between familiarity and imagined social presence was not met. So future study could focus more on the difference between imagined social presence and real social presence.

Additionally, future research could pay more attention on the different factors, which could drive embarrassment in different cultures. There should be some interesting knowledge for people to explore.

Reference

Alba, Joseph W. and J. Wesley Hutchinson (187), Dimensions of Consumer Expertise, Journal of Consumer Research, 1 (March), 411-454.

Bozinoff, Lorne (181), A Script Theoretic Approach to Information Processing An Energy Conservation Application, in Advances in Consumer Research, Vol. , ed. Andrew A. Mitchell, Ann Arbor, MI Association for Consumer Research, 481-486.

Darren W. Dahl, Rajesh V. Manchanda, Jennifer J. Argo 001. Embarrassment in consumer purchase the roles of social presence and purchase familiarity¡¯, Journal of Consumer Research, v8 i p47 ().

Miller (16), Embarrassment Poise and Peril in Everyday Life, New York Guilford.

Park, C. Whan, Easwar S. Iyer, and Daniel C. Smith (18), The Effects of Situational Factors on In-Store Grocery Shopping Behavior The Role of Store Environment and Time Available for Shopping, Journal of Consumer Research, 15 (March), 4-4.

Sujan, Mita, James R. Bettman, and Harish Sujan (186), Effects of Consumer Expectations on Information Processing in Selling Encounters, Journal of Marketing Research, (November), 46-5.

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The day I saved someone's life

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Narrative Essays

"An event that changed your views of yourself"

I always looked at my self as if I couldn't help anybody in an act of bravery but the day I saved someone's life changed my views about myself very quickly. Saving someone's life to me is something taken very seriously and takes a lot of courage to handle. A situation like that brings you to reality fast and on that day reality hit me in the face. I never would have thought in a million years that I would have saved someone's life and got accredited for it, but things happen.

I went to nursing school and learned CPR and first aid in the first month of me being they're. I succeeded well in the class and handled CPR with no problem. I even received an A+ in the class. Nursing school to me at first was a way of getting out of going to college and, helping people never crossed my mind. I just wanted something to do with my life and fast. I felt that way until I realized knowing things like CPR and first aid can help people and helping people helps you to help your self. I realized that the day I saved someone's life using CPR.

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The day I saved someone life I was on my way to school not expecting anything to change from my daily routine. I was getting on a septa bus full with many people. It was a very hot day and no one felt good from the heat. As I got on the bus there was a woman standing by her self complaining about how she was hot, that her head was starting to hurt, that she was dizzy and how she wasn't able to breathe thoroughly. The bus driver asked her if she was felt ill as did some of the other riders. She said I'm fine, so the bus driver continued to drive. When the bus came to a stop light, the lady started to wobble and lose her balance. Someone offered his seat but she refused because her stop was coming up, she said. Right after she refused the seat, she fainted. I was so scared and didn't know what to do once she fainted. I could barely move to help her. The bus driver shouted, "Does anyone has a cell phone? Please Call 11." He then said, "Does anybody know first aid procedures?" As scared as I was, I raised my hand and said, " I know first aid and CPR." So I got down on the floor beside her and began to check for a pulse and her breathing. My heart began to pump faster and faster because she wasn't breathing. I put her on position for CPR and began performing the procedures. I received no movement or breathing. I repeated the procedures twice and finally I got a breath. She was gasping for air and was sweating badly. I held her hand and whispered in her ear. "My name is Chenelle, I'm right here with you, just breathe and you will be fine. The paramedics are on their way." Once the paramedics arrived they took all of my information, everything about the lady that I knew, and they took a record of all the procedures I did.

Afterwards, although I was late for school I felt proud of my self and felt like a whole new person. All because I helped someone. Approximately a week later I received a phone call from some woman named Virginia Lincoln-Graham who was the woman whose life I saved that day on the bus. She told me that she appreciated my courage to stand up and help her and that she wanted to say thank you. A few days later I received a reward check of ,500 dollars. She also gave my name and told the story to the radio station Power FM . The radio station called me asked me questions about that day and how I felt. When It was all said and done the radio station named me "The hero of the day."

So as I came to reality I realize that having courage and believing in your self can reach a far way. Anything can happen at anytime and for that matter you should always be prepared to act. That day changed my views of myself a whole lot and my views will always be to believe in me.

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CATERPILLAR / KOMATSU CASE

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Caterpillar, Inc. (Cat) is the global leader in the heavy construction equipment industry. In addition to that, it has a meaningful presence in several other global industries such as agricultural equipment, diesel engines, and equipment financing.

Due to the unexpected changes of the heavy construction equipment industry, along with the world recession of the early 80¡¦s, Caterpillar had to face a major decline in growth of its main business segments during the 180¡¦s. The worldwide unit sales of construction machinery fell an average annual rate of

4.%. The company registered a $180 million dollar loss that same year, the second loss since its incorporation in 15. In addition to that, the conditions let the arrival of new competitors in the field such as Komatsu, which came along competing strongly in price and new products. Miscalculating the length and effect of the world recession, in 184 Caterpillar found itself having 75% more capacity than in 17, but only 5% more production.

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Competitive advantages

„X Provide the industry¡¦s highest and best quality heavy construction equipment.

„X Best after-sale service provide worldwide information within the company about product and parts availability and feedback from customers.

„X International distribution 0 plants in a dozen countries and sale offices, dealer network and distributors in most of the rest of the world.

„X Management of relations with governments and private customers who has major constructions and mining projects in developing countries.

„X Strong dealer and service network used to support the marketing effort of the equipment maker and provide it with valuable market information.

„Ï To be more flexible manufacturing and more offshore production to reduce exposure to exchange rate fluctuations and reduce vulnerability to US conditions in general.

„Ï To enter to Japanese market by doing a join venture with another company in that country.

„Ï To buy out other small companies of the same business which are in a bad financial situation.

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