Monday, March 15, 2021

International airline companies

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TABLE OF CONTENTS


Page


Introduction…………………………………………………..……………….………..


Discussion………………………………………………………..………………………. 4


Buy international airline companies term paper


Conclusion…………………………………………..…………………………….……… 17


References…………………………………………………………………….………… 17


Appendix………….………………………………………………………………………. 18


INTRODUCTION


In this millennium, business organizations are continuously facing multitude of competition. Companies must deal with challenges such as how best to approach their rivals, rapid technological change, the emergence of new industries and serving their customers. Thus, to survive and succeed in this millennium, the need to build and sustain competitive advantage will be greater than ever.


Airline industry is a highly competitive industry. Nowadays, in order to survive and develop, more and more airline companies are searching for competitive advantages. Generally, for an airline company, competitive advantage can be gained through two ways improving customer service and cutting down operational costs.


In this project, the focus will be on how international airlines companies achieve competitive through quality of service and lower cost. First, British Airways' service strategy will be discussed. Second, Southwest Airline's low cost strategy will be considered. After looking at these two parts, a summary of the competitive strategies will be highlighted and commented on.


DISCUSSION


I. How competitive advantages is gained through service


British Airways is the world's largest international passenger airline. Operating more than a thousand flights a day to 160 airports worldwide, it has a fleet of over 00 aircraft and a workforce of 60,000.


In the highly competitive airline market, customer service is a key differentiator. The British Airways reputation has been built upon quality service provided by dedicated workforce. To continue to improve, the airline developed goals and values fundamental to achieving its mission including the provision of personalized service to its most valued customers.


British Airways regards the whole process of obtaining travel information, booking, ticketing and checking in at the airport as important parts of the entire travel experience.


E-ticketing


British Airways was one of the first airlines to offer electronic ticketing in 17. Electronic ticketing replaces the paper ticket with a virtual electronic ticket. All the information thats traditionally printed on a paper ticket is stored electronically on a computer database. Once the passenger makes a reservation and pays for the ticket, theres no need for British Airways or a travel agent to issue a paper ticket. Customers do not have to worry about receiving tickets by post, queuing to have a ticket issued at the airport, or losing their tickets. In addition, the airline saves on the cost of issuing and handling these complex paper documents.


Self-service kiosks


Self-service kiosks enable passengers to access their electronic record by using their Frequent Flyer card or credit card of payment, select their seat from an optional seat map, and print a receipt and their boarding pass -- all in one of six languages of choice. Passengers gain by having a choice of check-in method, and speedier, more convenient service from the kiosk -especially at peak travel times. The new technology is a definite winner with British Airways customers. Over 70% of the transactions at the kiosk are electronic tickets. Its a powerful combination -self-service technology coupled with electronic ticketing- that improves customer service, reduces costs, and provides faster and more efficient passenger processing.


British Airways' First Class Service


As professor Stephen Shaw point out that 'an airline whose marketing strategy is based on targeting both the business and leisure travellers, cannot rely on a cabin configuration aimed at producing the lowest operating cost, instead, they must develop a multiproduct philosophy, one of the manifestations of which is the need to have different classes of service on board their aircraft'.


Generally, a first class service has these following standard


¨ Priority check-in and disembarkation


¨ Use of fast track channel


¨ Use of first class lounge


¨ Complimentary newspapers


¨ Complimentary alcoholic drinks


Ø Delectable choices


First class passengers can get a choice of 0 gourmet dishes, devised by 6 international culinary experts. The first cellar holds the finest wines, champagnes and spirits, and also served the passengers at any time during the flight along with soft drinks, espresso or cappuccino.


Ø Luxurious Facilities.


BA was one of the first airlines to install personal suite like seats, which feature a large table for working or eating, a second mini seat for face to face meetings and eating, and a seat that converts into a full 6 and one half foot bed.


Ø Onboard business facilities


Built-in personal phone can be used to to keep in touch with family, friends or business colleagues. In-seat power and laptop power cables are also designed for businesspeople who wants to continue his work on the plane.


Ø Entertainment


With a personal video player, passengers can have 18 FIRST in-flight video and 1 audio channels, plus over 0 videos to choose from.


II.How competitive advantages is gained through lower cost


Southwest Airlines is the fifth largest airline company in America, operating more than ,100 flights per day and carrying over 44 million passengers a year to 50 different cities all over the United States. Different from British Airways, Southwests competitive strategy is based on one sample notion if you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. In order to find out the reasons why Southwest Airlines can made such a rapid progress in transport market, I made a ticket booking test through some airline companies' web site (Appendix I). I chose the same itinerary (from Los Angeles to Manchester), same date (depart date April 11 and return date April 18), and then I made a conclusion if I choose American Airlines, I need to pay 57.85 dollars for the flights; but if I choose Southwest Airlines, I only need to pay 88.50 dollars for the flights, nearly two hundred dollars lower.


So why can Southwest Airlines offered the customer such a low price? It is no doubt that the low cost strategy is the key point


Ø Limited Passenger Service


i Little or no catering is offered.


ii No preassigned seats for customers. The turnaround process is that deplaning passengers leave by the front door of the aircraft as departing passengers board through the rear door. Departing passengers are encouraged by the flight attendants to sit anywhere that they can find a seat.


i. No baggage transfers


Ø Avoiding Travel Agent


Southwest Airlines encourage passengers to book direct with the airline by phone, or by making on-line bookings through the Internet. As a result, in the year 00, forty-six percent of Southwest's passenger revenue was generated by online bookings via southwest.com, the cost per booking via the Internet was about $1, compared to the cost per booking of $6-$8 through a travel agent.


Ø Using Secondary AirportsSouthwest has a clear policy of avoiding congested hub airports wherever possible. For example, it used the old Love Field airport at Dallas, rather then the huge and busy DFW. Using these old airports also brings benefits to customers in that they tend to be located much nearer to the center of the cities they serve. They tend also to have lower landing fees and allow for short taxi-ing distances and for a ready availability of stand and aircraft parking space.


Ø Short Haul, Point-to-Point Routes and Frequent, Reliable Schedules


i. High number of flights reduces employee idle time between flights


ii. Saturate a city with flights flowering administrative costs per passenger for that city


Ø Standardized fleet of Boeing 77 aircraft


Southwest's fleet consists entirely of Boeing 77s, which are more fuel efficient than the larger airplanes. Having just one type of plane also helps to reduce training costs of pilots and mechanics, and also requires lower inventory levels of spare parts.


Ø High Aircraft Utilization


In Southwest Airlines, high aircraft utilization is achieved by avoiding cargo transportation and by traveling on a point to point basis, which eliminated delays in boarding connecting passengers. As a result, the aircraft utilizations average is between ten and twelve hours per day, while BA achieves just seven hours a day.


Ø Flexible Employees and Standard Planes Aids Scheduling


In Southwest Airlines, workers' contracts were flexible enough to allow them to jump in and help out, regardless of the task at hand. From the time a plane landed until it was ready for takeoff took approximately 0 minutes and required a ground crew of four plus two people at the gate. By comparison, turnaround time at United Airlines was closer to 5 minutes and required a ground crew of 1 plus three gate agents.


III.Discussion


It is obvious that British Airways' success largely depends on their excellent customer service. And Southwest Airline's success depends on their low cost operations. But now there is a question that needs to be considered How can a low cost airline company remain competitive advantage without prejudicing quality? Some people have argued that 'Low Cost = Poor Service'. It is impossible for an airline company to offer the passenger 'the lowest price with the best service', because better customer service will cost extra operational fees". Is that true? In order to find out the answer of this question, we need to look at the customer service part of Southwest Airline's strategy.


As a successful low cost airline company, Southwest Airlines has received the highest customer service ratings in the airline industry over the past two years. Southwest Airline's mission statement is "...dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit".


Ø All Southwest employees must receive mandatory service training every year. As part of Southwests people department, a number of specialized courses are offered to Southwest employees and managers through Southwests University for People. These include courses on customer service, team building, decision making, employee relations, performance appraisal, communications, stress management, safety, and career development. Thus, with these training course, to let their employees understand the company, its mission, its customers and competitors.


Ø The company also has various award and recognition programs which recognize Southwest employees for their exceptional customer service. Flamboyant CEO Herb Kelleher, who has announced plans to step down in 001, has created a highly participative corporate culture..


Ø Southwest only laid off three people in 5 years and it immediately hired them back. This employee retention policy has contributed to employees' feeling of security and fierce sense of loyalty.


From these strategies we can see that the center of customer service is 'people', not extra operational fees, dedicated employees and the corporate culture are the intangible assets for a company.


CONCLUSION


A service industry is one that provides an intangible product rather than a physical end product. In the airline industry, the product is the complete air-travel experience.


Building customer loyalty through outstanding customer service is a critical component of British Airways' strategy for continued growth and success in the highly competitive air travel industry.


Effective operations, cost control activities, corporate culture and employee's loyalty are the key factors in an airline company's success.


Reference


1.British Airways, www.britishairways.com


.Southwest Airlines, www.southwest.com


.Pat Hanlon (1) Global Airlines, Butterworth-Heinemann, England.


4. Stephen Shaw (1) Airline Marketing and Management, Ashgate


Publishing Limited, England.


5. Rigas Doganis (00) Flying Off Course, Routledge, England.


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Friday, March 12, 2021

Madonna and britany

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Final Paper


A beautiful young performer named Britany Spears and well known singer named Madonna. What do these two Hollywood stars have in common? In this paper I hope to present the many ways these two singers musical careers are alike.


Madonna Louise Ciccone was borne August 16, 158 in Bay City Michigan. Throughout her high school and brief college experiences Madonna excelled in dance and drama. Madonna started her career off by modeling, which then led her to moving to France. Two years later after arriving in France she joined a show with Patrick Hernandez, a disco singer. This is where Madonna met a man by the name of Dan Gilroy. Both Madonna and Gilroy became part of a band called "The Breakfast Club." It wasn't until 180 when Madonna and drummer boyfriend received their first Emmy. Together, Madonna and Gilroy made club tracks which in return led to a recording deal with Sire Records.


In 18 Madonna made her first U.S. club hit with the recorded song "Everybody." A year later her song "Holiday" reached the Top 0 and a following year after that the Top 10 in Europe. But it wasn't until 184 when Madonna recorded her well known hit "Like A Virgin" which received 11 U.S. number one hits. After this song came out her tough, independent, sexual persona was now being seen by audiences every where. Some thought that she was in fact trying to mimic Marilyn Monroe's image. (wwwVH1.com)


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Through 185 to 187 Madonna turned out five Top singles, "Without You", "Into the Groove", "Live to Tell", "Pappa Don't Preach", and "True Blue". Along with her music career, Madonna began appearing in some rather awful movies. But after filming some poorly reviewed movies she added more controversy by releasing the video for "Like a Prayer." In this video it created links between "religion and eroticism", it was later condemned by the Vatican and Coca Cola cancel their sponsorship with Madonna. (www.VH1.com)


In 10 her career once again progressed, Madonna starred in the blockbuster movie "Dick Tracy." Along with her movie success Madonna also turned out some music hits such as "Vogue", "Hanky Panky", "Justify My Love", "Rescue Me", and my all time favorite "This Used To Be My Playground" (from the movie A League of Their Own, which she had a role in). Later on in the 10s Madonna returned with another number one single "Take a Bow." This song now changed her music style from more to just pop music, she now had songs that had pop, R&B, and hip-hop. Then she came with a slower type of rhythm, presenting the song "You'll See."


Madonna came up with another way to shock the American public besides racy lyrics and videos, she now mellowed out and starred in the movie/musical Evita. That same year she became pregnant with her first child Eva Ciccone Leon. The public soon realized how Madonna had matured and learned a new richness of music. She came back strong with songs "Ray of Light" and "Nothing Really Matters." In addition she produced the song "Beautiful Stranger" for the movie Austin Powers The Spy Who Shagged ME. Another well known song she came out with later that year was the reworking of the classic "American Pie." When talking about recent works of music she performed the theme song for the new James Bond movie Die Another Day, which she also had a minor roll in. Finally her most recent song that has just come out this month is "American Life."


Now that I have given an overview of Madonna's music career, I will now talk about Briteny Spears. Britney Jean Spears was born on December , 181 in a small town named Kentwood, Louisiana. Briteny's first professional career began when she was 8 years old, she tried out for the Mickey Mouse Club. Although producers said she was too young, one producer spotted her potential and he found her an agent in New York. She then spent the next three years studying at the Dance Center and at the Professional Performing Arts School in New York. With this new found education of performing arts she landed a part in the off-Broadway production "Ruthless."


At the age of eleven, Briteny's was signed onto the Mickey Mouse club for two years until the cancellation of the show. When the show was cancelled she returned home and went to school for a year, but she could not handle being out of the "biz." A executive at Jive heard a demo tape by Briteny's at 15 years old and signed her. By 18, her first album actually became complete with the oh so famous song "Hit me Baby One More Time" which became a number one spot on the Billboard charts. Because her song was one of the best selling albums of that year, she earned a Grammy nomination for "Best New Artist."(Briteny's Spears Web)


Briteny's second album, which appeared in 000, sold 1. million copies the first week of its release (which beat Mariah Carey's record for the highest first-week sales). The main song that gained her a nomination for the Best Pop Vocal Album and Best Female Pop Vocal Performance at the 4rd Annual Grammy Awards, this album was "Oops!..I Did It Again." It wasn't until her second album, which was self titled Briteny, that she started getting bad publicity. People began attacking her newly sexual appearance, claiming that she was a bad roll model for kids. The truth was that Briteny grew up and stopped producing the "bubble-gum pop" and moved toward techno type songs. These new popular songs are "Im A Slave 4 U", "Overprotected", "I'm Not a Girl, Not Yet a Woman." Two song in which appeared in her movie debut Crossroads. Her latest song "Boys" was made for the movie Austin Powers Goldmember (which she had a small cameo in).


Now you might be asking yourself what do these two artists have in common? They both started off their careers at a young age, both studying performing arts. They both have been ridiculed for their raciness of their songs and appearances (although they both have a good amount of number one records). Lastly these two performers have changed the dynamics of there songs. Madonna went from just pop type music to R&B, hip-hop, and now rap and Briteny went from the "bubble-gum pop" to techno style pop.


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Meaning of Song "Fast Car."

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Miryam Ynguanzo


A "Fast Car" can take you through ups and downs and


farther than the imagined."The speed of the car is


emphasized a great deal to assure that goals can be


Cheap University Papers on Meaning of Song "Fast Car."


accomplished in a rapid amount of time.


The song "Fast Car" by Tracy Chapman, deals with a


womans struggle to make a better life for herself and her


partner. The singer portrays life with speed, because, it's


known that with motion, one can get far. She journey through


her past life, takes us to the present; a life in which she


is still trying to achieve.


In the first verse, she quotes, "You got a Fast Car,maybe together we can go somewhere, anyplace is better."


This means, with "A Fast Car" they can explore a place, in


which they both can obtain a better life, other than the one


they pertain to. She states, "Starting from zero got nothing


to lose." She is trying to influence her partner to jouney


the adventure she is reaching for. She is attempting to run


from her past and make a life in which will suit her and her


partner.


In the second paragraph, the verse explains, the reason


she plans to leave. For example, "You got a fast Car, I've


been working at a convenience store, we won't have to drive


too far, you an I both can get jobs and finally see what it


means to be living." It seems that she is trying to start a


life with her partner without having to explain her reasons


to anyone. When she mentions her works it's for two reason


1) She is trying to show her partner that she is a hard


worker. ) It something that she feels obligated to do. It


appears that she wants to be living a life without say, a


life in which she can manipulate.


The third verse, mentions her reason for working and


not attending school. As I had mentioned previously, she


felt obligated to work to support her father. Her father had


a physical appearance of an elder person because of the


abuse of alcoholism. Her mother left her father because she


wanted more than he offer. She mentions, "My mama went off


and left him, she wanted more from life than he could


offer." She then felt liable over him. Her last verse states


"So I quit school and thats what I did." A reasonable


explanation in my part, but a ongoing effort can be done.


"We gotta make a desicion we leave tonight or live and


die this way." She is telling her partner that she needs to


get away from her sadden memories. She is stating that if


they don't leave that there world will revolve around her


past life. She tells her goals once again. "We'll move out


of the shelter, buy a big house and live in the suburbs."


Assuring herself that with her partner her goals will be


accomplished, and wont have to look back to those sadden


days.


The last verse, she explains her life in the present.


She states that her partner has no job, stays out drinking


late, and sees more of his friends than his kids. She


states, "I'd always hoped for better, Thought maybe together


you and me would find it." Unfortunatley, she left her


sadden life back home, to start a new one in the present.


She is now a replica of what her mother encountered. The


only difference is that the verse says " I got no plans I


aint going anywhere, so take your fast car and keep


driving." There was a twist at the end in comparing it to


her mother desision. She decided to stay and continue her


life although it seems she didn't get out of life what she


wanted.


Concluding, she mention " You got a fast car, you got


to make a desion you leave now or live and die this way." I


understand that this quote is saying that she ahs the job


and ability to continue living on and if he chooses he can


leave or live the way in which she is striving for as a


survivor of her past encounters.


she emphasing his car beacause if he chooses he and the


right to leave but she will stay and continue her life and


reach high for her goals, although they have fallen into her


mothers leads.


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Thursday, March 11, 2021

Satire or logic

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Satire or Logic?


A Satire can be defined as the use of sarcasm, wit and irony in ridiculing and denouncing human institutions or humanity itself. "A Modest Proposal" by Jonathan Swift is a satirical work that gives an extremely sarcastic solution to the problems that Ireland was having with poverty and overpopulation in the 1700s and focusing on England's economic oppression and nonchalant attitude over Ireland. Jonathan Swift's "A Modest Proposal" is an excellent example of a satire because he has created a piece of literature that uses valid and logical ideas that are also extremely grotesque and immoral to draw attention to the problems of the Irish people.


Swift's description of the economic condition of Ireland equips the reader with a clear view of the hideous conditions of the Irish population, but those conditions are modest compared to the savage conditions the children must suffer. As the reader ponders an expected resolution to the anguish of the children, Swift introduces a valid but disgusting solution. Since the children are being killed by the neglect of Ireland by the English, why not profit from the death of these helpless individuals? To solve the problem of the poverty-stricken and oppressed population of Catholics in Ireland, Swift's essay calmly and rationally proposes that thousands of the children should be killed and eaten. In order to support his proposal, Swift states the benefit for the parents of the children. Not only would the women not worry about getting pregnant and having unsafe abortions, but they will also be treated better by their husbands because having a baby would mean a profit for the family. He adds texture to the logic of his bizarre proposal by stating seemingly factual mathematical accounts of the numbers and ages of those starving, underprivileged children surviving the current conditions of Ireland.


In conclusion, Swift's shocking satire is essentially effective because logically his solution actually makes sense. Selling Irish babies to the oppressing English as food, in strictly business terms, would be more beneficial to all and with the same result. As far-fetched as Swift's proposal seems, it perfectly portrays the concept of England's hideous neglect of the people and the children of the Irish.


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Sap and erp

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1. The 5 phases of the materials management process are materials planning and control, purchasing, goods receiving, inventory management, and invoice verification.


. When managing inventory by quantity, all the changes in stock are entered in real time when a transaction occurs. An overview of materials can be seen at anytime. When managing stocks by value the system automatically updates the quantity and value for Inventory Management.


. The four types of good movements are good receipt, good issue, stock transfer and transfer posting. A goods receipt is a goods movement with which the receipt of goods from a vendor or from production is posted. A goods issue (GI) is a goods movement with which a material withdrawal or material issue, a material consumption, or a shipment of goods to a customer is posted. A stock transfer is the removal of material from one storage location and its transfer to another storage location. A transfer posting is a general term for stock transfers and changes in stock type or stock category of a material. It is irrelevant whether the posting occurs in conjunction with a physical movement or not.


4. A Document Concept is a document must be generated and stored in the system for every transaction/event that causes a change in stock.


5. When you enter a goods movement, you start the following chain of events in the system A material document is generated, which is used as proof of the movement and as a source of information for any other applications involved. If the movement is relevant for Financial Accounting, one or more accounting documents are generated. The stock quantities of the material are updated. The stock values in the material master record are updated, as are the stock and consumption accounts.


6. The goal of planning receipts is to simplify and accelerate the goods receipt process and to better organize the work at the goods receiving point.


7. The Inventory Management system supports five types of goods issue. The withdrawal of material for production orders. Scrapping and withdrawal of material for sampling. Return deliveries to vendors. Other types of internal staging of material. Deliveries to vendors without the involvement of the SD Shipping component.


8. The physical inventory process consists of three parts Physical inventory preparation, Physical inventory count and Physical inventory analysis.


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Wednesday, March 10, 2021

An Introduction to Australia

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AN INTRODUCTION TO AUSTRALIA


Mainland Australia, with an area of 4. million square miles, is the largest island and the smallest continent on Earth. It stretches some 00 miles from its most northern to its most southern point, and about 500 miles from east to west.


In area, Australia is the sixth largest nation after Russia, Canada, China, the United States of America and Brazil. Its population, however, is relatively small (now estimated at just over million). Australias average elevation is 1100 ft, the lowest of all the continents, and its highest point, Mount Kosciuszko, is only 6400ft. What its landforms lack in height they more than compensate for in variety. The giant monolith Uluru (Ayers Rock) and the striking beehive mountains of Purnululu (the Bungle Bungles) in Western Australia attract visitors from many parts of the world


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Australia's federal government and the governments of the six States and two self-governing Territories share the responsibilities of governing such a vast land area.


European settlement began in New South Wales in 1788, at Sydney, the nations largest city and host of the 000 Olympic games. Sydneys Harbour Bridge and Opera House are national icons, and its airport is the countrys major international gateway.


Victoria is the smallest of the mainland States but the second most populous and the most densely populated. Its capital, Melbourne, Australias second largest city, hosted the Olympic Games in 156. Victorians enthusiasm for sport is legendary and the nation stops each November for the Melbourne Cup, Australias premier horse race.Queensland stretches from the tropical rain forests of Cape York into the temperate zone. Its northeastern coastline is fringed by the Great Barrier Reef. The capital of Queensland is Brisbane. Three international airports, in Brisbane, Cairns and Townsville, service visitors from overseas.South Australia was established by a private Colonization Commission and received no convicts. The Adelaide Festival, held in the capital every two years, is an international cultural event.


Western Australia is about the size of Western Europe. Almost three-quarters of the States population of 1.85 million live in its capital, Perth.


Separated from the continent by the waters of Bass Strait, Tasmania and its many companion islands form the smallest Australian State. Hobart, the capital, is the destination for the nations premier blue water sailing classic, the annual Sydney-Hobart yacht race.


The Northern Territory has more than twice the land area of France but only a population of less than 00 000. Darwin is the capital and Alice Springs the principal inland town. The Territory contains the Uluru-Kata Tjuta and Kakadu national parks.


The Australian Capital Territory was established within New South Wales in 111 as the site for the national capital, Canberra. It is home to a number of national institutions including the federal Parliament, the National Library, the National Gallery of Australia, the High Court and the Australian War Memorial.


Land area and population by States and Territories


Area in km Population Capital


New South Wales 800 64 6.40 m Sydney (. m)


Victoria 7 416 4.70 m Melbourne (.7 m)


Queensland 1 70 648 .50 m Brisbane (1.57 m)


South Australia 8 48 1.50 m Adelaide (1.0 m)


Western Australia 5 875 1.85 m Perth (1.4 m)


Tasmania 68 401 0.47 m Hobart (0.1 m)


Northern Territory 1 4 1 0.1 m Darwin (0.0 m)


Australian Capital Territory 41 0.1 m Canberra (0.1 m)


Australia 7 6 04 18.m


Source Australian Bureau of Statistics (figures as at 1 March 1)


The Australian landscape is highly distinctivevast stony and sandy deserts and tablelands in the west and the center, sweeping plateaus and plains flanking narrow coastal slopes to the east. The coastal areas feature broad sandy beaches and lush vegetation backed by a great variety of landforms, ranging from the steep cliffs of the Blue Mountains west of Sydney and the tall, graceful, eroded volcanic plugs of the Glasshouse Mountains north of Brisbane, to flat plains on the southern coast west of Adelaide.


The Murray and Darling Rivers, the longest river system in Australia, form the Murray-Darling Basin covering more than one million square kilometers or 14 per cent of the mainland area. Lake Eyre, a great salt lake more than 000 square kilometers in area near the center of the continental landmass, is dry for lengthy periods.


Much of the country, about 70 per cent, is arid or semi-arid, and a large part of the center is unsuitable for settlement. Eleven principal deserts make up some 0 per cent of the mainland area. More than one-third of the continent is virtually desert owing to its low rainfall.


The national average annual rainfall of 465 mm varies greatly year by year, and is distributed unevenly around the continent. The driest area is the Lake Eyre drainage basin, which averages less than 15 mm annually. The wettest regions are in the tropical northeast and in the southwest of Tasmania.


However, Australia does have well-watered fertile areas close to the coast, where the bulk of the population is settled. Here Australians experience a range of climates from wet and humid tropical conditions in the far north, through warm and temperate on the central east and west coasts, to cooler conditions in the southern coasts and Tasmania. All parts of Australia enjoy warm summers and relatively mild winters, and it seldom snows in or near the large centers of population.


The highest temperature ever recorded in Australia was at Cloncurry, in the northeastern inland, which registered 5°C in 188, while the coldest was -°C at Charlotte Pass, in the snowfields near Mount Kosciuszko, in 14.


A unique environment


When the 18th century English naturalist Joseph Banks first stepped ashore at Botany Bay, he would have felt the thrill of strangeness that succeeding generations have experienced in their first encounter with the Australian bush.


Australia is a land unlike any other. The uniqueness of its animals, plants and landscapes are consequences of a vast, slow accident of geology.


Over the past 45 million years, this old, thick, and very flat continental plate has inched away from Antarctica towards the equator. This journey isolated Australian life forms from other parts of the world and presented them with particular challenges.


Typical Australian landscapes are very old. Soluble nutrients have leached from the surface in many areas, making soils less fertile. Some plant communities may have accelerated this process to reduce competition.


Australia often presents a patchwork of different plant alliances growing side by side, specialized to survive on different types of mother rock and solar aspect. As they evolved, these specialized plant communities provided opportunities for new species of animals to evolve.


Did you know?


Of the 18 000 species of flowering plants found in Australia, 15 000 are found nowhere else in the world. Of the 5 species of mammals (including marsupials) 50 are unique to Australia. About 710 of the 800 Australian reptiles are found nowhere else, and 80 to 0 per cent of the insects and arachnids are unique.


Small relic communities of trees and ferns from the dinosaur era can still be found tucked away in damp, sheltered gullies in the Centre. The previously thought extinct wollemus pine was rediscovered in the Blue Mountains east of Sydney in 14


Australias weather is another driver of evolution.


As the continent moved north, cool moist areas became warmer and drier. The Red Centre now lies in the latitudes where the great deserts of the world occur.


The flat terrain and the El Niño weather system of the Pacific have amplified the effects of the slow drift into the arid zone. Much of Australia lacks reliable annual rainfall. In many areas droughts can


Last for years.


Surviving in Australia has meant enduring tough times, rather than expanding rapidly during favorable conditions. So the typical Australian ecosystem often has less total biomass and more species than ecosystems on other continents.


Tough conditions caused ecological systems to collapse on a large scale. Then landscapes were recolonised through the evolution of a small number of surviving plant families.


Eucalypt trees belong to the genus Myrtaceae. Over half the species of Myrtaceae in the world are found in Australia, where they filled ecological niches that belong to other plant families on other continents.


The need to be able to survive tough times has favored animals with lower metabolic ratesreptiles and marsupials. The fossil record suggests that placental mammals may have existed in Australia but failed to survive.


The arrival of humans


Humans arrived on the Australian continent more than 60 000 years ago.


Before people arrived, large marsupials and flightless birdsmegafaunabrowsed in forests and savanna grasslands that contained many fire-sensitive species. Some think that a recent ice age erased the big animals and their habitats.


Top predators in the megafauna era included a goanna-like lizard feet long, a very large python and a lion-like marsupial.


The nutrients in these ecosystems were quickly recycled through the guts of grazing animals. This builds up soils that can retain moisture and produce recycled rain. This may explain why the Centre was much lusher until recent times.Some think that a recent ice age erased the big marsupials and their habitats. However, according to Dr Tim Flannery, the Director of the South Australia Museum, the early hunters took out the big animals. The forests and savannas they ate became overgrown. Then widespread fires devastated these plant communities and fire-thriving species like eucalypts replaced them.There is some evidence that Aboriginal peoples burned a patchwork pattern in the fire-thriving bush to create habitat for different kinds of animals. But whatever the roles of early hunters in altering the ecosystems they entered, there is no doubt traditional Indigenous societies did develop a sustainable equilibrium with the country where they lived.


Conserving the natural heritage


In recent years, more attention has been given to using traditional methods to maintain the habitat for native animals.


Kakadu and Uluru-Kata Tjuta national parks in the Northern Territory and Booderee National Park in the Jervis Bay Territory south of Sydney are jointly managed with their Aboriginal owners.


Since the early 10s, ecosystem-based regional planning frameworks have been developed. This work seeks to ensure that the full range of ecosystems is taken into account in establishing protected areas to conserve biodiversity.


Indigenous people and private landowners are involved in this national effort.The total area under protection has grown rapidly, and a number of national parks have been declared, primarily to protect endangered species.This contrasts with the former policy of making parks out of areas considered useless for grazing, agriculture or forestry.Problems with algal bloom in river systems and rising salinity in irrigated land have prompted debate about sustainable agriculture. Coastal development has caused concerns about environmental degradation.


Australians concern about environmental issues is real and effective. In cities recycling is well established and household solid waste is being reduced


· Australia has about 5800 land and marine areas under protection.


· When Australian yachtsman Ian Kiernan saw garbage on the oceans he acted. He started the Clean Up Australia movement, which has gone global, changing behavior around the world.


Climate change


Australia has long recognized that climate change is a global phenomenon with potentially adverse implications for the environment. In particular, Australia is concerned about the impact on the Small Island states in the Indian and Pacific oceans, as well as the impact of Australias natural environment and economy.


With the adoption of the Kyoto protocol in December 17, Australia, along with other developed countries agreed to limit future greenhouse gas emissions. As part of this, the Australian Government has allocated almost $1 billion in funding to reduce emissions in areas such as energy production, transport, (Already today all of the buses and taxicabs in Sydney are fueled by natural gas), land use and forests through the development of new technologies and new practices. This builds on existing approaches that encourage greater energy efficiency, along with product reuse and recycling.


Australias position at ongoing international climate change negotiations is to ensure that the Kyoto protocol is effectively implemented in a way that encourages all countries to reduce emissions. This important environmental goal will be best achieved by minimizing the economic costs of emission reduction.


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Tuesday, March 9, 2021

How to make an aa page

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pictures are uploaded with img src=URL GOES HERE and song is the same but with bgsound=URL GOES HERE. Many pple tend to copy and paste others... which can be done by right clickin on your mouse if you use right handed format.. and vice versa for left handed format..


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