Maytag Case Study

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Executive Summary

The Maytag Company was created in 10 because F.L. Maytag had found a niche in the market by producing washing machines. They were extremely successful and held 40-50% of the market share throughout the 10's and 0's. F.L. Maytag had created a product that was known for its quality and was a product that targeted the high-end consumer. Maytag continued to enjoy market leadership, market share growth, and profits until they tried to expand globally in 188.

Expanding globally seems to be the root cause of Maytag's problems they are currently facing. They seemed to have leapt into the global market and due to their losses they were not prepared to enter this market. Upon realizing this Maytag took on a retrenchment strategy that caused them to fall behind their competition in the North American market and allowed their main competitors to have an advantage over them because they had been focusing on the North American market while Maytag was focusing on global operations.

Basic Analysis

Weaknesses/Threats

· Maytag had three CEO's in only a five-year span. This created changes in the company's strategies and they had to spend a significant amount of time reversing the implementation of projects started by Ward.

· Maytag took significant losses when it had to retrench from the global market. Maytag tried to enter a new market too quickly and this was the root cause of their problems. During this time their competitors were able to remain profitable which Maytag was trying to reduce their losses by selling off operations soon after they were bought and significant investments had been made in them. This caused Maytag to fall behind their competitors and have been trying to catch up ever since.

· Industry experts stated that Maytag's marketing strategy was confusing. The brand Maytag was a high end product but they were selling this line through discount stores. Maytag did have products for all markets and experts stated that their lower end products should be sold at discount stores and not the high end products. This could cause consumers to question the quality of their high end product if it is sold at discount stores and in competition with brand that are not of the same quality as the Maytag line.

· Maytag's competitors such as Whirlpool and Electrolux were expanding to international markets while Maytag was in the process of retrenching and re-establishing itself in the North American market. This shows that they are behind their competition and must find a way to catch up with them in order to maintain and grow their market share.

· Maytag has also lost market share in the North American industry because they were concentrating on retrenchment from the international market. This gave their competitors a chance to take some of their market share and move on to global entry while Maytag was moving in the opposite direction. It was stated by a financial analyst, Lawrence Horan, after the shareholders meeting in 00 that Maytag had in so many words admitted that they have lost market share and the only reason their sales increased in 001 was due largely to the acquisition of Amana.

· In 00 the U.S. and Canadian markets had reached maturity, future sales were only expected to grow 1.% annually, and sell pricing were forced to remain low to be competitive although operating costs were increasing.

· Maytag's debt to equity ratio has been increasing significantly which shows that they are investing more borrowed money than investing capital.

Strengths/Opportunities

· Maytag was known as a high quality product. They received several awards such as and EFFIE in 8 and in 1 they were awarded Outstanding Corp. Innovator.

· Maytag put significant funds into R&D but they were slow to introduce new improvements due to their systematic approach. Due to this Maytag developed closer relationships with key suppliers and created strategic alliances with them.

· Maytag has products to cover all markets. The company had the "power" lines of Maytag, Amana, and Jenn Air that were marketed to the high-end consumer, while they also had two "value brands"; Magic Chef and Admiral.

· In a survey of Americans, Maytag was 15th on the list of strongest brand names. The survey was done based on quality and consumer recognition.

· Hake stated at the stockholders meeting in 00 that they were going to reduce their purchased materials cost by opening a component plant in Mexico. This should help Maytag to increase profitability by decreasing their manufacturing costs.

· Maytag's culture focuses on quality and customer satisfaction. Their goal is to make a quality product and service their customer so they will keep coming back and purchasing from Maytag.

· Due to Maytag's quality products the culture of the employee's has always been pride in the products they are producing. When Maytag acquired Admiral the employees of Admiral had questioned Hadley, the CEO at the time, when the name on the water tower would be changed to Maytag from Admiral, Hadley's response was "when you earn it". This goes to show that the employees of Maytag must care about the quality of the product they produce.

Root Cause Analysis

In 188 Maytag tried to expand into the international market because management had felt the U.S. major home appliances had become a mature market. They expanded internationally by acquisitions. Maytag was unable to become successful in the international market due to their inability to overcome the culture changes and it seems there was lack of research done on the facilities they were acquiring because many of them needed renovations and upgrades. Due to Maytag's inability to make their entrance into the global market successful, they suffered significant losses in both profits and in capital that was invested into oversea facilities for improvements. The investments made were lost when they had to retrench and sold off almost all of their international operations in 14 and 15.

At this time Maytag's competitors were able to run profitability and Maytag had taken considerable losses. This put Maytag in an undesirable position that the have been trying to overcome. In 17 they hired Ward as CEO to implement a successful company strategy by reducing costs and speeding up development in order to be able to introduce new products to the market faster. It was not long before Maytag's Board of Directors realized through significant stock price decreases and differences in Ward's strategy for Maytag that he was not the right fit for the company and he was asked to resign in 000. This was another significant setback for Maytag because they spent the next year or more undoing all the changes that Ward had implemented.

Conclusion

The recommended strategy I would recommend for Maytag to take at this point would be to focus on stability. They need to re-establish themselves in the North American market while their competitors are trying to make an entry into the global market. Maytag already has experience in the global market and if anything they have learned from their endeavor, they have learned what steps they took that caused them to fail. While their competitors are focusing on the global market they can focus their attention on gaining market share back in the North American market. Maytag is now in the position their competitors were in back in 18 and it is not know how successful either of their competitors will be in the global market. This could give Maytag a chance to get back on their feet in this market, streamline their operations, and increase their profits and market share. Once they have accomplished this successfully they can take on a growth strategy and enter the international market again with their own knowledge from their first experience and also learn from the success or failure of their competitors. I believe it will only take Maytag a year or so to be able to stabilize themselves and then can take on a growth strategy. They should not wait too long to grow into the international market because industry analysis show predict that there will not be much growth in the North American market, however they can focus on taking market share from Whirlpool while they are focusing overseas.

I do not feel they need to follow a retrenchment strategy any longer because they have sold off a majority of their international operations and they should not decrease their product lines they offer. They have already done the retrenchment necessary and should focus on regaining their market share and becoming and industry leader.

Maytag's growth strategy at this point is external growth, as it has been historically. They have expanded mostly through acquisitions. This has been a hit or miss strategy with them because most of their North American acquisitions have been a success for them while their international acquisitions were not. When Maytag is able to stabilize themselves in the North American market, which should not be difficult for them to do because they have past success in this for many years, they should grow into the internationals market. When they take the growth strategy on, they must use their past mistakes as experience and enter the market correctly this time. I do not feel they were prepared for the cultural differences when they first tried to enter the international market and they should hire a consulting firm to help them develop their international markets. Maytag has tried to operate internationally they way they do in the U.S. and must learn to adapt to different cultures in order to be able to be successful internationally.

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Hitler

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Macbeths downfall was not determined by 1 single cause but by major aspects combining to take Macbeth down. The major aspects of Macbeths downfall were supernatural, he was seen to be king by promising him the title of thane of cawdor and fulfilling this promise. After seeing hat the witches predictions were coming true, Macbeths ambition and greediness take over him. Once Macbeth gives into these

cocky that he has no one left to help him which leads to his death.

The nd factor that leads Macbeth to his downfall was lady Macbeth. Lady Macbeth is really the one who pushes Macbeth to commit the murder on Duncan which really starts out the whole chain reaction of events. Lady Macbeth knows what Macbeth wants, and that is to be king. She knows that Macbeth will be able to do it on his own so she has to push him and pressure him into killing Duncan. Lady Macbeth does this for Macbeth, so that he will become king, which is what he wants. She does not do any of this for herself but strictly for Macbeth. Although lady Macbeth also wants some royalty and what not, she never does mention it in the play. In order for Macbeth to be king he must kill Duncan. But he keeps thinking twice about it and debates if he should do it or not. In lady Macbeths mind, Macbeth backing down and not committing the murder is not even an option. In order for Macbeth to commit this murder he needs someone to push him, and that is exactly what lady Macbeth does. She continuously pressures Macbeth by questioning his manly hood, his bravery and ambition. She even brings to account his lover for her in order to get him to commit this murder. This murder is the first committed by Macbeth, but once he finishes with this murder he gets blood thirsty and continues to murder more and more people which eventually lead to his death.

The rd and final factor of Macbeths downfall was his ambition. In order for Macbeth to be king he needed ambition but having to much proved to be the major aspect of his downfall. Ambition has both positive and negative aspects. Throughout the play, Macbeth shows both of these sides. Macbeths ambition lead him to kill Duncan in order to be king. Without this ambition he would have never committed and went through with this murder. Macbeths ambition lead him to never give up and to keep on pushing for more. But when Macbeth became over ambitious it proved to be the major aspect of his downfall. All his plans involved to much blood shed and evil actions to reach his goals. His over ambitious attitude made him be extremely cocky, think only of himself, make many enemies and overleap his goals. All those aspects put together lead to Macbeths death and downfall.

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Supernatural, external and internal forces all played huge rolls in leading Macbeth to his downfall and eventually his death. The supernatural forces ( witches ) and lady Macbeth both pushed Macbeth to his downfall but not to the extent of his ambition. Macbeths ambition was the major aspect leading to his death. When the witches foretold the future and told him he would be king he went and killed Duncan as predicted. But then his over ambitious attitude came into play and pushed him to kill more and more. Lady Macbeth pressured and influenced Macbeth to murder Duncan. Macbeth did not have to listen to her and he could have turned his back and said no, but instead once again his ambitious attitude lead him to go on and commit this murder. everything that Macbeth did which was wrong was his choice. Regardless if he was pressured or not, in the end he still made the decision making ambition his major downfall and eventually his death

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Names that devide

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NAMES THAT DIVIDE in the modern Society of South Africa

The following will give you a short overview of apartheid-wise subdivision of the South African population and its current usage.

Whites Refers to anyone of European descent and is quite okay to use. However, the apartheid engendered non-white which meant that everyone else in the entire country is a total no-no.

Black When used as a political term as in black liberation movement, it applies to Africans, Indians and Coloured people all those fighting for political rights. But quite often it is used to mean only Africans, especially during Apartheid describing the people belonging to the more than 10 African native chiefdoms.

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Quite correctly it is used in terms like black township although you could just name the area - Soweto or Mamelodi. There is no harm in using it to describe a person as in black woman, but ONLY if there is a reason to distinguish colour, otherwise woman is obviously more adequate.

Coloured Refers to people of mixed race, a group made distinct by Apartheid despite their sometimes very similar heritage to the Afrikaners. Frequently referred to as the Bruin Afrikaners or Brown Afrikaners. There are about different subdivisions made by the Apartheid government just within the Coloured group.

Asian In the apartheid race classification, Asian was used to refer to almost anyone with roots in the Indian sub-continent and Asia. Many Indian and Chinese immigrants find it extremely offensive, especially as it takes no cognisance of the vast diversity of nations in that region.

OTHER DEFINITIONS

Sotho, Tswana, Zulu, Xhosa, Ndebele, Venda, Shangan- major African (black) peoples with own languages.

English refers to English speaking population

Afrikaner person of European, mostly Dutch or German origin, whose mother tongue is Afrikaans.

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I am the mighty pussy cat

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LSD Recollections of the Mentally Ill

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A person's anecdotes over certain subjects can sometimes be very accurate. They analyze every detail and present a precise description. Thus, a vivid account over the subject is the result. Ken Kesey illustrates his personal experiences with drugs and working at mental wards in his novel, One who flew over the Cuckoo's Nest.

Ken Kesey was born in La Junta, Colorado in 15. He graduated from the University of Oregon in 157. He was active in "wrestling and theater" (Kingwood College Library, 1). He seemed to lead a normal life. Yet, Kesey's life of normalcy abruptly stopped when he decided to volunteer as a guinea pig. He underwent "experiments with hallucinogenic drugs" (Kingwood College Library, 1). "In 164, …(Kesey) drove from San Francisco to New York in a psychadelic painted bus" (Kingwood College Library, 1). Kesey and his group were called the Merry Pranksters (Kesey, 1). Kesey named the bus Further (Kingwood College Library, 1).

The hallucinogenic drugs shaped much of Kesey's lifestyle. "Parts of the novel were written under the influence of LSD and peyote" (Kingwood College Library, 1). Kesey incorporated his experiences into his work. The Merry Pranksters were the focus in author Tom Wolfe's book The Electric Kool-Aid Test (Kesey, 1). "Green Kool-Aid laced with LSD" was the choice (Kingwood College Library, 1). "Kesey worked in the psychiatric ward in a veterans Administration hospital in California in 161" (Kesey, 1). His hands-on experience with the mentally ill improved his novel.

Ken Kesey's One Who Flew Over the Cuckoo's Nest reflects many of his observations. It represents truth and the unknown to "normal" people. This is the extent of the paper for the class at hand for the period.

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Feeling Motivated-PUMPED UP?

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Comparison of Daria and Kevin

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Teenagers today are constantly stereotyped and are misrepresented in the media. Daria and Kevin have many similarities and differences relating to teenagers social, emotional and physical "clicks" today. The purpose of this essay is to delineate the similarities and differences between teenagers (Daria and Kevin). Even though Daria and Kevin are extremely stereotyped, they show day to day problems that teenagers go through.

Relating to the chosen videos, Daria and Kevin have a few similarities that define each others personalities. They include social, emotional and physical. The social side of their lives are quite similar in that they both are considered as "social outcasts" and seem to have only one true/close friend. The emotional side of things include their self-esteem. They both have a high self esteem for themselves, but have a low esteem for others. Also their respect, they have no respect for elders e.g. their parents. The physical part of their lives include their lack of presentation, they don't care what anyone thinks. Also the way they walk, they usually have their heads hung low and "trudge" were ever they go.

Although Daria and Kevin act alike, there are some differences contrasting their personalities. They include social, emotional and physical. Their social lives are in fact almost incomparable, but there are a few differences; Daria has been invited to a party, Kevin on the other hand decides to have his own party, that shows that Daria actually is not that antisocial and can get invited to parties and Kevin is what you would call a "wanna be". The emotional differences that compare their personalities include the way Daria never shows any emotion even when she wants something, she never "sucks up". Kevin is quite different, when he wants something he pretends to be well mannered and polite. The physical differences between Daria and Kevin include the way Daria shows some physical activity, while Kevin is usually on the couch in front of the TV eating etc.

Teenagers today are becoming more and more stereotypical due to the media. Teenagers are not represented fairly; the media is so over the top with stereotypes. They are represented unfairly in shows such as Daria, Kevin and Perry, Beavis and Butthead and many more. Teenagers are not represented fairly because otherwise the show would be boring to watch. Even though it's wrong, it's entertaining for even teenagers. The media relies mainly on teenager stereotypes for movies and TV shows. Teenagers can also be represented fairly and those such as; Neighbours, Home and Away, Degrassi high and other soap operas. Teenagers are represented fairly in those TV shows because they are supposed to reflect real life situations. Comparing the number of non stereotypical to the stereotypical shows, the non stereo typical shows are minimal and the stereo typical shows are at extremely high and increasing. The media has many different ways in which it works but teenagers seem to be there main target.

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In conclusion, teenagers are represented and misrepresented in many different ways. Teenagers and stereotypes will always be a big part of the media and as the media creates new ideas, the stereotyping will get worse and more insulting. Nobody even bothers about complaining to the media anymore because there is so much of it around, it's not worth it.

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